01AI BRAND TRENDS
AI MADE TECHNOLOGY EASIER TO BUILD & HARDER TO CARE ABOUT.
As products become faster to launch and easier to replicate, the real competitive advantage is giving people a reason to care.
TECH BRANDING COMMENTATOR · AGENCY FOUNDER · EX PAYPAL & ADOBE
BUILDING TECH IS EASIER THAN EVER.
MAKING IT MATTER IS NOT.
Jana Straiton is the founder of Renegade Agency and a straight-talking commentator on technology branding, positioning, AI-trends and why strong tech products so often struggle to explain their value and win customers.
KEYNOTE, PANEL, PODCAST, OP-ED.
30+
Brands re-built
12+
Keynote stages, podcasts, panels
6+
Tech industries - FinTech, SaaS, AI, Engineering, EdTech, Data
GLOBAL
Point of view
Career
BUILT INSIDE
TECH GIANTS.
Before working with growing Tech Companies at Renegade, Jana led brand and growth at some of the most recognised names in tech. That experience is what makes the advice bankable.
- 01PayPal
Head of Marketing
Led regional marketing teams, product launches and growth programmes across Payments, Lending, P2P and international money transfers in Europe, US and Australia.
- 02Adobe
Head of Marketing
Led enterprise marketing teams across EMEA, driving pipeline growth across some of Adobe’s largest strategic accounts.
- 03Renegade Agency
Founder & CEO
Helping growing tech companies sharpen their positioning, build distinctive brands and create stronger foundations for growth.
Points of view
LATEST HOT TAKES.
Sharp conversations about technology, branding and what it now takes to turn a strong product into commercial growth.
02POSITIONING
WHY STRONG TECH PRODUCTS STRUGGLE TO EXPLAIN THEIR VALUE
How complexity, internal language and weak positioning prevent great tech products from becoming an obvious customer choice.
03START UP SCALING
WHAT STARTUPS SHOULD STEAL FROM BIG TECH
Jana shares what growing scale-ups should copy from PayPal and Adobe, and which parts of big tech they should avoid replicating at all costs.
MY POINT OF VIEW
“AI HAS MADE CREATING TECH PRODUCTS EASIER. IT HAS NOT MADE CREATING MEANING EASIER.”
— Jana Straiton, Renegade Agency
KEYNOTES, PANELS, PODCASTS
APPEARANCES.
01KEYNOTE - THE FINTECH FRINGE
Building a differentiated FinTech brand.
PANEL - BARCLAYS RISE
PR vs Marketing vs Sales - How to build the bridge.
03PODCAST - VISTATALK
Rebellious branding and breaking through the noise.
04PANEL - THE FINTECH FRINGE
Why brand narrative drives growth.
As featured in
Forbes
TechCrunch
Sifted
The Drum
Fast Company
Inc.
Talk to me about
Topics I'll
go deep on.
Pick a thread. I'll bring frameworks, war stories from my experience at PayPal and Adobe, the Renegade client case studies, and opinions strong enough to clip.
- 01AI is making tech easier to build and harder to differentiate
- 02Why technically strong products struggle to explain their value
- 03When (and how) to rebrand a scale-up
- 04You can't out-feature competitors anymore. You have to out-narrative them.
- 05Scale-ups should copy big tech selectively, not blindly
Book Jana
Hosting a show?
LET'S MAKE IT COUNT.
Fill in the form or email directly. Include the show name, recording window, and the angle you're chasing. Jana replies to every pitch personally within 24 hours.
Based
London / NYC / Berlin / Paris
Formats
Podcast · Keynote · Panel · Op-ed
Reply time
Within 24 hours